Your Scale-up is a
potential global leader

Strategic advice and operational support to help scale-up founders
turn their European business into a global leader.

Areas of Development

We help businesses prepare for and achieve sustainable growth
through a customized approach in the following areas:

Strategy

Vision and Mission
Organic and Non-organic Growth
Technology Alliances
Advisory Board
Exit Plans

Product

Response to Market Needs
Differentiation, KSF and Messaging
Product Management and Engineering
Pricing Optimization
Analyst Relations and Competition Tracking

Marketing, Sales & Services

TAM and SAM Definition
Partnership Strategy
Lead Gen Performance
Sales Enablement
Professional Services

Talent

Inspiring Values and Attitudes
Organizational Design
Talent Acquisition and Development
Incentive and Stock Options
Communication and Knowledge Sharing

Finance & Legal

Business Planning
CFO, Legal Counsel and Banker
Forecast Reliability
Authorization Policy
Data Compliance, Security, GDPR

Governance

Shareholders’ rights
Stakeholders’ and founder’s roles
Responsibilities of the board
Disclosure and transparency

How do we help?

Successfully developing a scale-up requires talent, know-how and money coupled with good timing and luck.

It requires making decisions on a daily basis that often turn out to be decisive for the business.

BRACE4SCALE brings together a multidisciplinary pool of Executive Advisors, who leverage experience in all key areas of management to help founders scale their business.

The Executive Advisor offers ideas to accelerate growth and guarantees consistency in decisions and actions in an efficient organization backed by well-designed highly digitalized processes.

Why an Executive Advisor?

A (VC-agnostic) Executive Advisor is more than an expert or an upscale consultant. She/he has a solid track record and extensive experience in high-growth companies in competitive environments of a global economy.

She/he puts her/his expertise to the service of champions of innovation, with adequate neutrality to give peace of mind.

She/he aligns with the Board, helps the CEO and her/his executives define and execute the right strategy, facilitates discussions with current and new investors and insures continuous dialogue with all stakeholders.

Eventually she/he will remind the Founders to care about their own learning and growth.

About BRACE4SCALE

BRACE4SCALE is entrepreneurship in its purest form and was founded by André LEJEUNE who also co-founded and led Selligent as CEO for 25 years, transforming through organic and non-organic growth a Belgian startup into the world’s largest independent SaaS marketing technology company with 400 staff, 10 offices across 2 continents, revenues of €80m+ and an outstanding talent retention rate.

European Tech

We are convinced of the unique potential of European innovation and have decided to dedicate ourselves to supporting scale-ups founded in Europe. The underlying aim is to help defragment and develop European Tech.

BRACE4SCALE intends to launch pragmatic initiatives in that respect in order to facilitate the emergence of champions.

Let's connect

A preliminary chat will allow us to identify the “readiness for scale“ and to assess the relevance of the involvement of BRACE4SCALE.

Your Scale-up is a potential global leader